The Tipping Point
Have you ever heard of the phrase “the tipping point”? If you’re working from home, marketing on the Internet, or a member of a network marketing company that phrase, or concept, may be something you already know about. If not, let me explain.
A tipping point is the magic moment when an idea, a trend, or a social behavior crosses a threshold, tips, and spreads like wildfire.
The Tipping Point is also a book by Malcolm Gladwell. (If you haven’t read it, I suggest you do.) Gladwell writes about epidemics and how they get started. Typically, when we think about an epidemic, we don’t usually think about it outside the context of health issues. However, Gladwell uses the example of Hush Puppies (no, not those tasty round things you usually get with a fish fry) to explain how an epidemic can get started.
He goes on to explain that Wolverine, the company that manufactures the Hush Puppy shoes, was struggling with sales, when a fashion designer, looking to be different (thinking outside the box), saw the shoes some young kids were wearing, and thought they would be a good fit for his models to wear during a fashion shoot.
Little did he know that the shoes would be a bigger hit than his clothes. As it turned out, Hush Puppy sales exploded to epidemic proportions. Who knew that the shoes a couple of young kids were wearing would turn a company, like Wolverine, around.
That fashion designer was looking to be different, if only to sell his clothes. In his mind, he probably thought the shoes would never get noticed. However, it had the reverse effect. People noticed! They liked what they saw, and the rest, as they say, is history.
So how can we relate the story of Hush Puppies to a home business? Well, we might start by asking some additional questions, like are you getting the word out? Are you doing business differently to stand out from everyone else? Are you reaching outside the box, or are you following the ways of the so-called “guru”? Do people take notice of what you’re doing?
I understand that getting the word out is one of the first steps on your path to success. If nobody knows you’re in business, how can you make any money, right? I get that! But many people go about it the wrong way, or listen to the wrong people, and they jump from system to system, or program to program trying find something that will produce a cash flow. However, they usually wind up spending more than they make. Take it from me, I’ve been there and done that!
If you could change your way of doing business, and start using a system that integrates a plethora of inbound marketing tools, would you? If you answered yes, thinking outside the box is a great place to start. It will also get people to take notice, just like in the Hush Puppy story.
The system I’m referring to is called MarketHive. MarketHive has state-of-the-art tools like a blogging platform, email auto-responders, lead capture pages, SEO platform, social media broadcasting, lead management platform, and much more. And, IT’S FREE!!
MarketHive is new to the world of Internet marketing, and in my humble opinion, is on the verge of a tipping point. Remember, the magic moment when an idea, a trend, or a social behavior crosses a threshold, tips, and spreads like wildfire. That’s why I mention thinking outside the box. Being a part of an epidemic does not come along too often; but with the help of the MarketHive Alpha Founder’s, I’m confident this is going to be one!
We never know how far our word, or idea, will spread, but we have to start by getting the word out. We all know one thing for sure, if we don’t start, nobody will ever see, or hear about, what we’re doing.
So let’s get started by thinking outside the box! Let’s all become a part of this Internet epidemic!