France’s Avril Group To Use IBM Blockchain To Track Matines Eggs

By RTTNews Staff Writer | Published: 2/7/2020 9:13 AM ET

French agribusiness Avril Group became the latest to team up with IBM Blockchain to apply blockchain technology to trace its “Matines Eggs” range from the farms to the consumers.

The tracking will be done through Cloud network IBM Food Trust solution, which is based on Blockchain Hyperledger technology.

Avril Group is the French market leader in the vegetable oil and protein industry, as well as the owner of the leading fresh egg and oil brands, Matines and Lesieur, among others. It has operations in 22 countries.

The hens that lay the eggs sold under the Matines brand are raised without antibiotic treatment, fed with 100% French cereals, and good breeding practices controlled by an independent body.

Matines egg brand will provide enhanced information and traceability of 25 references on its ranges of organic, outdoors, free-range red label, soil and standard eggs.

Customers of Matines egg brand will be able to scan a QR-code printed inside the egg box using a smartphone that will direct them to a dedicated application to access all information about the eggs’ journey from the farm to the consumer.

The information includes farming method, way the hens are fed, approach to good farming practices, date of egg laying, packing center, date on which the eggs are received, date of packaging, and the date of dispatch to the warehouses of the various distributors.

The blockchain records immutable information at each step of the process and provides transparency for consumers about claims of quality of the product they consume.

The use of blockchain for food provenance will help reduce food fraud, including mislabeled, diluted or substituted foodstuffs.

A recent IBM Institute for Business Value study found that 73% of consumers will pay a premium for full transparency into the products they buy.

IBM Food Trust network connects growers, processors, distributors, shippers, retailers, regulators, and consumers through a permissioned, permanent and shared record of food system data.

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Article written by an RTT News Staff Writer, and posted on the RTT News.com website.

Article reposted on Markethive by Jeffrey Sloe

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