NBA Top Shot Sales up 128% After New Drop Features Shaquille O’Neal

The hype around NBA Top Shot had largely cooled off by the end of summer, but this week’s Run it Back 05-06 booster release saw feverish sales volumes.

By Tim Hakki           3 min read • Oct 17, 2021

In brief

• NBA Top Shot’s new Run it Back booster has been selling at a rate of 7 purchases a minute.
• Six NBA Hall-of-Famers are making their Top Shot debut.
• Booster packs for Run it Back 05-06 retail for $169 each.

NFT data aggregator CryptoSlam! has reported a 128% surge in sales of digital trading card collection NBA Top Shot following the October 14 release of a new booster pack series called “Run it Back 05-06”.

The new Run it Back boosters focus on a pivotal season in NBA history. The 2005-2006 season catapulted Miami Heat player Dwayne Wade from All-Star to Superstar before crowning him with the laurel wreath of Finals MVP.

The new NBA Top Shot drop features the very first Dwayne Wade moments on Top Shot. He is one of six NBA Hall-of-Famers making their first appearances in the series, including Shaquille O’Neal, Allen Iverson, Ben Wallace and Tracy McGrady.

At $169 a pack, the collectibles are not cheap, but each pack contains one highly collectible Run it Back moment numbered from 1-990, and four “archive set” moments numbered between 10,000-20,000. Archive sets are a brand new addition to the Top Shot series, aimed at making it easier for new collectors to pick up historical NBA moments.

Today, NBA Top Shot’s Twitter account posted that the boosters were selling out at a rate of “7 purchases a minute. For the last 24 hours,” adding: “Over the past day, we’ve seen 9,921 purchases of Run It Back 2005-06 Moment Collectibles alone.”

NBA Top Shot got off to a flying start when the series was released last October. Before opening to the public, the series’ closed beta pool of 17,000 users had purchased 43,000 randomized boosters, netting NBA Top Shot over $2 million in revenue at launch.

Since then, NBA Top Shot has collected almost $750 million in sales over the course of about 10.5 million transactions from more than 350,000 buyers. NFT collector Pranksy even got involved. At the beginning of the year, he dropped $105,000 on Top Shot in honor of Lebron James’s birthday.

NBA Top Shot hit its sales peak on February 22 when $45 million in sales was reported in a single day. The next day, a group of collectors set a record for the series when they paid $208,000 for a Lebron James highlight.

The hype petered out by mid-summer, and since then, NBA Top Shot’s daily sales have only occasionally crossed the $1 million threshold. On the day Run it Back 05-06 was released, daily sales hit $4.5 million.

However, this week’s feverish excitement for the new Run it Back set is a sign that the sales boom for NBA Top Shot may be far from over.

DISCLAIMER

THE VIEWS AND OPINIONS EXPRESSED BY THE AUTHOR ARE FOR INFORMATIONAL PURPOSES ONLY AND DO NOT CONSTITUTE FINANCIAL, INVESTMENT, OR OTHER ADVICE.

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Original article posted on the Decrypt.co site, by Tim Hakki.

Article re-posted on Markethive by Jeffrey Sloe